Etro, Ferragamo, Bally New designers making their debut at Milan Fashion Week – WWD

Etro, Ferragamo, Bally New designers making their debut at Milan Fashion Week – WWD

Etro, Ferragamo, Bally New designers making their debut at Milan Fashion Week – WWD

Updated August 1st

MILAN – September’s Milan Fashion Week, which runs from September 20-26, is poised to be a rich affair, with 67 mostly physical shows, highly anticipated debuts and a slew of returning designer brands.

Among the creatives who will present their first collections for historic houses is Marco de Vincenzo, new creative director of Etro, who will make his debut at the helm of the historic Italian brand. For this, he has chosen a location on the outskirts of the city for the event on 23 September, which takes place a few hours after Filippo Grazioli’s renewed vision for Missoni. This will mark Grazioli’s first runway since he joined the brand as creative director in March. He was already in charge of the resort and men’s spring collections unveiled through presentations earlier this summer.

The next day, September 24, there will be a couple more highly anticipated debuts: Salvatore Ferragamo, who showed through a presentation last season as he prepared a creative change of guard, returns with a coed show designed by newly installed creative director Maximilian Davis, while Bally, which traditionally hosted presentations, made his debut on the catwalk with the first collection designed by Rhuigi Villaseñor, the Manilan designer behind the Rhude brand.

Moncler will close that day by celebrating its 70th anniversary with a catwalk event at 21:00 CET.

Presenting unscheduled on 25 September at the Milanese flagship store in Corso Buenos Aires, Benetton will show the first collection designed by the new creative director Andrea Incontri.

According to the provisional calendar released on Friday by the National Chamber of Italian Fashion, the week officially kicks off on September 20 with the Milano Moda Graduate event, the fashion organizer award for graduation collections.

Though a couple of seats for the show later that night are still being assigned, fashion folks can expect the real action to begin on September 21, when the collective of color designers and fashion professionals We Are Made in Italy will perform digitally, followed by Antonio Marras, who returns to the official calendar with a physical show after a few seasons of presentations, showroom appointments and a catwalk event held in Russia last February.

Among others, Diesel and Fendi will follow. Although the latter brand is headed to New York Fashion Week to celebrate the 25th anniversary of its successful Baguette handbag, which as reported in WWD, could involve a tie to Marc Jacobs, its spring 2023 collection is hitting Milan as well as al usual. Meanwhile, Diesel opens its exhibition to the public, as well as Preview, which is celebrating its 30th anniversary.

Vivetta and Stella Jean are also back on the calendar on 23 September after a few years of absence.

As reported, Matty Bovan is moving from London to Milan, supported by Dolce & Gabbana, with a physical show on September 25, while this season’s stylists approved by Valentino and Camera della Moda, Galib Gassanoff and Luca Lin of Act N. 1, will be shown on September 22.

On the penultimate evening, the Chamber of Fashion will hold the Sustainable Fashion Awards event at the Teatro La Scala, assigning 12 prizes. As reported, the evening will be presented by actress Rossy de Palma.

The final day will feature only digital presentations, including Mmusomaxwell, one of the few new names on the schedule, led by designer duo Mmuso Potsane and Maxwell Boko and based in Johannesburg.

The presentation schedule has yet to be released and a final version of the calendar will be released on September 7, the Chamber of Fashion said.

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